The fact that a city so readily divulges her secrets to Viviana Peretti, or more aptly to her camera lenses, does not come as a big surprise. Viviana spent much of her childhood and teens in a small town close to Rome, greater part of a decade in bustling Bogotá, Colombia, briefly spent time in beautiful Marseille, France while firmly anchoring herself in the global village of New York. In true sense, as in life so through her art, Viviana has treaded from serenity to pandemonium before being back to orderliness. The artist is also an anthropologist who graduated Magna Cum Laude from the University of Rome in 1997. Viviana is fluent in multiple languages besides being proficient with the language of images. Nine years spent in Colombia have provided her with the necessary impetus to document lives of people around her as viewed from her own unique perspective. In 2010, she duly earned a degree in Documentary Photography and Photojournalism from the International Center of Photography in New York.
Unlike many other photographers of her generation Viviana Peretti finds herself equally adept in using analogue, digital cameras or even iPhone for the purpose of storytelling. These are only instruments for her to be used in accordance to the objective of the visual narratives akin to a painter’s choice of medium or different types of brushes. She also loves the freedom of selecting the subject of her photographic essays for herself, so much so, that often for her personal projects she captures the imagery for a particular series first and then pitches it to media for publication. It is undoubtedly an extremely risky venture, something that many would dare not attempt. But she hardly believes in a set formula for success. Viviana received numerous fellowships and awards including the Sony World Photography Award earlier this year. She keeps herself devoted in honing her skills as her reputation increases by the day and her photographs are featured in many esteemed newspaper and periodicals across the globe. She is determined to give every flying minute something to keep in store.